This Applied Privacy Policy describes how we treat Personal Information you provide or we collect when you use the Service. “Personal Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider “Personal Information” to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.

Please take a moment to read the following to learn more about our information practices, including what type of Personal Information is gathered, how the Personal Information is used and for what purposes, to whom we disclose Personal Information, and how we safeguard your Personal Information. If you do not agree with our policies and practices, your choice is not to use our Service. By accessing or using any portion of the Service, you agree to this Privacy Policy.

This Privacy Policy is incorporated by reference into the Applied Terms of Use or other legal document applicable to your relationship with Applied. The term “Applied” includes Applied, Inc. and our affiliates and subsidiaries.


Applied Desktop application (“Desktop”), it is designed to make it easy to inventory and monitor the hardware and software on your network. This data is limited to systems related information about your network devices and how they are configured. It does not include any non-systems related information such as personal files and content, application specific data files and content, common user directories or other user data and documents. This Data is stored locally in a file on your computer in an encoded format. Access to this file is password protected using the standard operating systems access control mechanisms.

Your Privacy is Not for Sale

Simply put, we do not and will not sell or rent your Personal Information to anyone, for any reason. Applied uses and discloses your Personal Information only as follows:

  • to analyze site usage and improve the service;
  • to deliver to you any administrative notices, network alerts, system notifications, and communications relevant to your use of the Service;
  • to fulfill your requests for certain products, information and services;
  • for market research, project planning, troubleshooting Service problems, detecting and protecting against error, fraud or other criminal activity;
  • to third-party contractors that provide services to Applied and are bound by these same privacy restrictions;
  • to enforce the Terms of Use; and
  • as otherwise set forth in this Privacy Policy.

Customer Support. We may collect Personal Information through your communications with our customer support team.

Other Information. We also collect some information from you when you use the Service that does not constitute “Personal Information.” For example, each installed copy of the Desktop includes a unique application number. If you install the Desktop, this number and a message indicating whether the installation succeeded or failed, is sent back to Applied. Also, when the Desktop automatically checks to see if a new version is available, the current version number and the unique application number are sent to Applied. The unique application number is required for the Desktop to function properly and cannot be disabled. From time to time, the Desktop also collects anonymous aggregate information about your computing environment. This information is anonymized and collected into groups so that it no longer reflects or references an individually identifiable company or user. We also collect information you input into the any Web-based Offerings made available by Applied in connection with your use of those offerings.

User Contributions. You also may provide information to be published or displayed on public areas of the Site, or transmitted to other users of the Site or third parties. Applied is not responsible for the privacy practices of the other users or third parties who may view and use that information.

How We Use The Information

Internal and Service-Related Usage. We use data you input into or that is collected by the Service to perform the services requested in connection with those Services. For example, if you input inventory data into one of the Web-based Offerings, we will use that information to display that inventory data to you when you use such Web-based Offering. We use your payment information to collect payment for the applicable Services. We may store and combine the Personal Information you submit or we collect via any part of the Service with information from other Applied services or third parties (including SNS) in order to deliver the Service, to provide you with a better experience and to improve the quality of our services. We may use anonymized aggregate personal or environment information to provide the services you’ve requested, including services that display customized content and advertising, and compare your environment configuration to those of the broader user community. Such information does not identify you or your company individually. We may use browser usage information, which does not identify individual users or companies, to analyze trends, to administer the Service, to track users’ movements around the Site, to gather demographic information about our user base as a whole, and to operate and improve the Applied technologies and services. We may use and retain any data we collect to provide and improve our services.

Displaying to Other Users. Personal Information you include in your profile information and user contributions you post are considered publicly available and can be read, collected, or used by other individuals, including to send you unsolicited messages. With the exception of your email address, which is never viewable, some of the information provided from your SNS may be viewable by persons who visit Applied, which you can control by editing your Applied profile. We cannot control the actions of other users of the Site with whom you may choose to share your user contributions or who may view your profile information. Therefore, we cannot and do not guarantee that your user contributions or profile information will not be viewed or used by unauthorized persons. We are not responsible for the privacy practices of the other users who will view and use the posted information.

Applied-Related Communication. We use your Personal Information to contact you about administrative notices, application & network alerts, community activity, product updates, offers and promotions, and general news about Applied and our partners. This communication may be in the form of an in-app alert, email or possibly a phone call. The frequency of this type of communication varies based on the type of notification. For example, application alerts are delivered as they occur, while our product newsletter is generally delivered monthly. You can manage your email preferences with respect to content and delivery or you may unsubscribe from all emails about Applied and our partners. You can also email us at regarding your communication preferences.

Advertising. Third party service providers that we use to serve ads on our behalf may also use information about your visits to our site and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address or any personally identifying information about the user.

Customer Testimonials. From time-to-time we may ask individual users to participate in customer testimonials posted on our website. We never post these testimonials without their express permission. Any information provided as part of these testimonials is used solely for the purpose of these testimonials and is not used in any other way. If you wish to update or delete your testimonial, you can contact us at

Information Confidentiality and Security

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. For example, we use SSL to transmit information between the Desktop and Applied. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By using the Service or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at

International Users

Applied processes Personal Information on servers in the United States of America and in other countries. In some cases, we may process Personal Information on a server outside your own country. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Privacy Policy.

Changes to Privacy Statement

Applied may update this Privacy Policy from time to time. We will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective when it is posted. When we change this Privacy Policy in a material way, a prominent notice will be posted on our Site along with the updated this Privacy Policy prior to the changes becoming effective. Please check this URL frequently to see the latest version of this this Privacy Policy.